Importance of Price in Today's Real Estate Market

How important is price in selling real estate today? It is the single most important thing that can make or break your sale right now. Of course things like location, finishes, staging and etc are important but if you come out the gate with a price that isn't reflective of the property, you have lost all your momentum and you will see your completion sell while your listing racks up the days on market. 

I was once told by a colleague, there are no deficiencies in homes that are affecting a sale, it is only the incorrect price. That could not ring more true right now as we are in a very competitive market where correct pricing is of the utmost importance to ensure a sale.